New Intruder -- and What To Do About It

Spam is a well-known word coined years ago by computer geeks to designate email we don't want to receive. But what about all those messages we have asked for, and want, but consider to be relatively low priority information? I'm talking about email updates, various online alerts, headlines and other news feeds, along with e-newsletters, billing statements, and all the other important but not urgent information that regularly arrives via email.

Now there's a new word for these messages: "bacn." A take-off on "spam," "bacn" is supposed to denote information that's more pertinent than spam -- usually because at some point in the past you've asked to see it -- but less interesting than the "prime steak" messages you eagerly open as soon as you find them in your inbox.

It's good that someone is trying to improve the classification of email, which has become an essential part of the communications mix for most people who regularly use computers at work. Classification is important because it helps us recognize, prioritize, and respond differently to all the types of email messages we get each day -- from our bosses, from our loved ones, from our colleagues, co-workers and stakeholders, our clients, customers, friends, and subordinates. We also get a lot of spam. And -- although we haven't thought it of very clearly before this -- a lot of "bacn."

Unless you master the art of juggling this steady onslaught of various information types, you can easily lose an hour or more each day as you open your email messages in sequence, figure out what you need to say or do in response, and then say or do it. How often have you let this time-consuming chore overwhelm all the higher priority tasks and responsibilities flooding your desk?

The solution, of course, is to program your email software to segregate software according to its importance and classification. This can be done very crudely with the standard "filtering" capabilities built into most email software. It can usually shunt inbound messages into different email inboxes, depending on who they're from or what words and phrases they contain in their subject lines or text. But it's tricky to get all these individual filters just right. And each time you ask another source for some extra "bacn," you have to revise or at least rethink your filtering scheme to cope with the new message stream.

A better way is to rely on Enterto's spam-free email system, which can easily separate and segregate your inbound email based on whatever spam-fighting Channel brings it to you. (For details on how this works, go to http://mail.enterto.com/signup.html) This approach allows for rapid and easy reshuffling of the messages to meet your needs from one moment to the next. And, of course, the Enterto system is always set up to do whatever kind of sorting you'll need because all the inbound Channels are always programmed into the system for use in filtering, sorting, and shunting.

This new "bacn" classification of email is a little more nutritious than unwanted spam messages, but it's still time consuming and intrusive unless -- as with Enterto's new spam-free email system -- you have a fast and easy way to keep it out of your way while you're more properly occupied with the email that's really important and urgent.

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